Heartland Automotive Services
America's Largest Jiffy Lube Franchisee
Heartland Automotive Services, America's Largest Jiffy Lube Franchisee
Bernard Peters
Bernard Peters
Chief Financial Officer

Mr. Peters joined Heartland in February, 2010 as the Chief Financial Officer. Prior to joining Heartland, Bernard was the CFO at The Pampered Chef, a $600 million company, and has a total of over 20 years of finance leadership experience.  He held Vice President level roles with Marriott, a world class guest-centric organization, and spent 10 years at Coca Cola and NCR in Mergers and Acquisitions and Business Management positions.

Bernard attended the College of Charleston where he earned a bachelor of science in business administration (summa cum laude.)  He spent four years in public accounting as a CPA before attending the University of South Carolina to obtain his MBA.